The world’s first pre-vetted luxury platform—where discretion meets distinction.
Viacole was born from real experience —
rooted in both the personal and professional challenges encountered by our founder while navigating the worlds of sales and brand partnerships.
What began as a role focused on commercial growth soon revealed deeper, systemic issues across the luxury market:
Wasted time, unreliable service providers,
and misrepresentation that undermined both clients and businesses alike.
Recognising these widespread challenges led to a clear mission:
to create a trusted, private and bespoke platform that eradicates inefficiency, filters out inauthentic actors, and restores genuine value to every luxury transaction.
Viacole exists to serve a community of individuals, businesses, and brands who are not only capable of offering high-quality services—but who also value trust, privacy, and human connection above all.
Our Vision
During our extensive research, we identified three key factors which impact the sale of luxury assets.
INAUTHENTIC BUYERS:
Those who are not in a position to buy but enquire into a purchase for their own gain.
DISHONEST SELLERS:
Fraudsters who claim to have an item for sale which they do not possess in order to fraud a genuine buyer.
BROKER CHAINS:
A social link of opportunist who affect the trust, value and confidentiality of a listing.
Our Mission
At Viacole, our mission is to create a secure, enjoyable experience for both buyers and sellers—where trust is foundational and every interaction feels personal.
We’re committed to making luxury transactions as seamless as they are sophisticated.
Our Purpose
Beyond building a marketplace, we’re fostering a community—one where genuine connections thrive, and where both buyers and sellers feel seen, supported, and valued.
This purpose is at the heart of everything we do.
Our Market Place
Viacole is the world’s first pre-vetted luxury marketplace—curated for the most discerning clientele.
From superyachts and private jets to rare art, high-end real estate, and collector cars, every listing meets the highest standards of quality and exclusivity.
Our Services
Stretching beyond sales, Viacole opens the door to a world of luxury—curating private events, fostering strategic partnerships, and offering a suite of bespoke services, from luxury rentals and chartering to rare asset sourcing and tailored financing solutions.
Whether you’re investing, collecting, or simply seeking the extraordinary, Viacole is your trusted partner in the luxury space.
Our Solution
More than a platform, Viacole is a complete solution for luxury asset exchange.
It empowers individuals and brands to showcase offerings within a private, high-intent network—while facilitating communication, negotiation, and transactions in a transparent and regulated environment.